Mining message needs to resonate with the young

THE majority of young people know absolutely nothing about mining careers, a new study has found, sparking fears for the industry’s future.

Mining message needs to resonate with the young Mining message needs to resonate with the young Mining message needs to resonate with the young Mining message needs to resonate with the young Mining message needs to resonate with the young

Mining is struggling to attract the best and brightest.

That very topic of improving the mining message to attract young people to the industry was a key focus of the Future of Mining Sydney 2018 conference. Indeed, a panel made up of Swann Global CEO Lorraine Meldrum, Evolution Mining Cracow operations general manager Jason Floyd, Minerals Council of Australia director of workforce and health, safety, environment and community Gavin Lind, and Western Australian School of Mines director Professor Sam Spearing tackled that issue head on.

Mining actually has a good story to tell to young people. Where else do you get to drive a vehicle the size of a house, play with robots, blow things up and fly drones?

Its problem is, it is very bad at telling its story.

The study by youth research agency YouthInsight sampled 1061 ...