The new brand – Leighton Contractors’ Mining Division – would put an end to having two brands servicing the mining sector, its executive general manager Steven Keyser said.

Since the acquisition of HWE Mining in 2006, Leighton Contractors through its Resources Division (now Mining Division) had run under both HWE and Leighton banners.

“The sale of some of our HWE Mining operations and associated services to BHP Billiton last September provided the final catalyst for change,” Keyser said.

“Dual branding was no longer helpful and research in the light of that divestment indicated that we needed to refocus on our place in the mining industry and reshape our brand for future success.”

The move to one brand minimises complexity and removes duplication while better reflecting the company’s key market focus in open cut and underground mining operations, Keyser said.

“We have consolidated all our mining capabilities, experience and expertise under the Leighton Contractors brand as Leighton Contractors’ Mining Division,” he said.

“In turn, this has now concentrated in that one entity all the competence, skill and proficiency amassed previously in both our Resources and HWE Mining entities.

“But while there is a new name and new unity, we will continue to utilise all our fundamental mining qualities, capabilities, experience and values forged over many years.

“I am certain this will find comprehensive approval among our clients and potential clients, and across national and international marketplaces, as we focus more strongly than ever on delivering our core mining capabilities and expertise.”