Bridgestone Firestone Off Road Company, a division of parent company Bridgestone Firestone North American Tire, will be taking over US and Canadian marketing, sales and distribution for retread tyres manufactured with its Continuum tread rubber that are kinder to the earth.
“Today’s off-road fleets are looking to lower their operating costs, but they are also interested in doing that in the most environmentally responsible manner possible,” BFOR vice-president Shawn Rasey said at the industry-packed show.
“By offering fleets Continuum precure retread tyres, we’ll be able to help fleets recycle these valuable tyre casings, which extends the life of their asset and helps the environment at the same time.”
The move, he added, will make for comprehensive availability of tyres for all of its fleet customers in North America, with Rasey calling the expansion an “integrated new tyre and retread solution”.
As part of the new growth, BFOR also made organisational changes to its team. Former North American OTR sales manager Mike Poirier, who worked with Bridgestone Bandag Tire Solutions, will now be BFOR’s general manager of corporate accounts. He replaces a retiring Russ King.
Additionally, RDH Tire & Retread Company vice-president of sales and operations Wilhelm Brau will now serve as general manager of Continuum retread and recycle solutions for BFOR.
