Great Caesar's ghost

GLENCORE engaged communications firm the CT Group, founded by Sir Lynton Crosby and Mark Textor, to find out what the public thought about coal and to put out factual messages aimed at setting the record straight, it has been revealed.

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Glencore hired CT Group to find out what the public thought about coal.

Called Project Caesar it involved CT Group conducting research, including focus groups and polling, to get a better idea of public views on coal.