Capturing Knievel

BEING an upstart in amongst already established players has led an iron ore miner to develop a culture of setting ambitious stretch targets and then setting about exceeding them.

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Bigger and better the mantra for an iron ore player.

Fortescue Metals Group is starting to become known about town as the Evel Knievel of the mining industry thanks to its approach of going bigger and better each time - or lower and lower when it comes