The company’s mobile site has a simplified structure and has been adapted from the original using HTML5 to offer easier navigation and fast load times.

All photos and icons are provided in high resolution for sharp viewing on HD and retina displays.

The extensive product range can be viewed using dropdown categories available on the homepage.

PC and tablet users will continue to use the original site.

Neuhaus is just one of many companies tapping into the mobile website market as online business grows.

With 15% of internet tracking coming via smartphones, companies are feeling the pressure to provide a mobile website that looks good and functions correctly through a mobile device.

The increased use of smartphones in business has allowed for more efficient marketing strategies as clients are able to readily access information and pass it on.

It allows companies to receive instant feedback and speeds up communication between the business and client base.

The use of quick response code has enabled a direct link from print advertising to the mobile site.